Bord na Móna - Naturally Driven

Bord na Móna - Naturally Driven

In order to tell the story of Bord na Móna we drew from the texture and feel of the Irish landscape, using a wide variety of CG and live action footage to create an edit that reflects the scale and diversity of the organisation. Here we showcase several of the organic, sculptural CG pieces which we crafted to represent each sector of the company. Each icon is symbolically formed from materials that are used in that sector and are native to Ireland, connecting us back to Bord na Móna's roots; nature.

Directed at Piranha Bar

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